Marketing Tactics

Online marketplace CircleUp, helping small businesses raise growth capital, and RangeMe, an online platform that streamlines new product discovery partner to help emerging brands.

The UGG footwear, apparel and accessories brand, known for its products for the winter months, is branching out with a spring campaign.

Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions.

One of the best, low-cost, high-return investments a retailer can make is in improving both the quality of product information and the process for collecting it.

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.

Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.

RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide.

In line with the new year, General Mills offers a sneak peek at the many new products it plans to release this year including simple ingredients, convenience and sweet and salty treats.