Marketing Tactics

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.

Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.