Marketing Tactics

Nielsen and Dole Food Company announce that Nielsen will be the company's preferred provider of consumer insights and analytics.

Kellogg Canada's six new products reflect growing consumer desire for real flavors and natural ingredients.

Find out what three new organic products Hunts, a brand of ConAgra Foods, Inc., has introduced to its portfolio.

Find out how Panera Bread has changed up its entire U.S. bakery-cafe soup menu.

It's that time once again where Phil Lempert takes a look into his crystal ball.

With urbanization a growing trend around the world, theres a new form of segmentation that allows companies to act locally without losing large-scale delivery. Using a city archetype approach can enable companies to capture these opportunities without adding complexity or cost.

Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project. 

Stephen Quinn, who has been Walmarts marketing chief since 2007, will retire in January. Find out which Target exec Walmart has hired to replace its marketing chief.