Marketing Tactics

Pokmon celebrates 20 years since the first video games launched in Japan for the Game Boy system. To celebrate, TOMY will release one retailer-exclusive Mythical Pokmon each month.

Online marketplace CircleUp, helping small businesses raise growth capital, and RangeMe, an online platform that streamlines new product discovery partner to help emerging brands.

From growth in omnichannel retailing to a relentless focus on cost efficiency, consumer packaged goods companies (CPGs) should expect big changes in 2016. Find out the five key trends CPGs should expect in 2016.

Mars, Incorporated sets a five year goal to remove all artificial colors from its human food products.

The public voted and here are the best Super Bowl 50 commercials from USA TODAY's ad poll:

The UGG footwear, apparel and accessories brand, known for its products for the winter months, is branching out with a spring campaign.

Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions.

One of the best, low-cost, high-return investments a retailer can make is in improving both the quality of product information and the process for collecting it.