Marketing Tactics

Mondelez International launches its first new snack brand in over a decade: GOOD THiNS.

Outdoor lifestyle brand Timberland is using crowdsourcing for to create a consumer driven collection.

Nestle celebrates its 150th anniversary in 2016 with particular focus on events in Vevey, Switzerland where the company was founded.

More than 3,000 retail stores are now protecting P&G Gillette razor blades from theft with a solution from Checkpoint Systems, Inc. Find out how the solution is improving customer experience.

Kraft Heinz will boost its working media spend by about $50 million this year.

Brita and Amazon have teamed up to introduce a new Wi-Fi-enabled Brita Infinity Pitcher. Find out what makes the pitcher so "smart."

Mondelez International has published the first progress report onits Cocoa Life sustainability program, which reached 76,700 cocoa farmers in nearly 800 communities.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.