Marketing Tactics

Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.

Dr Pepper Snapple Group is now second-largest equity holder in the sports drink. Find out more about the brand launched in 2012 and DPS's growing interest.

Discover how Heineken's new BrewLock technology ensures beer never mixes with outside air, carbon dioxide and mixed gases.

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

General Mills, Mars, ConAgra and Kellogg's will start labeling GMOs on products nationwide, as time is running out to comply with the looming Vermont ingredient labeling law. Find out more about the law and how it is driving the companies' decisions nationally.

Find out what is driving General Mills to start labeling its products that contain genetically modified ingredients.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

TimBar Packaging & Display, Hanover, Pennsylvania, will now incorporate the Shelfbucks platform into its customer point-of-purchase (P-O-P) displays.