Marketing Tactics

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.

Handmade atAmazon adds new product categories sold directly from Artisans.

Consumers in Mexico get a first look at Coca-Cola's new One Brand global packaging design.

What's in store for the nut butter-based snack line after its acquisition by Hormel Foods Corporation?

The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.

Family lifestyle brand The Honest Company is expanding its Canadian footprint with a wider selection of product offerings in new retail locations nationwide.

Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, will expand to the United Kingdom and Ireland.

Mars Petcare brings together its portfolio of four wet dog food brands in a new creative campaign.