Marketing Tactics

Flavor business McCormick & Company is introducing 16 new products, from new packaging innovations to single-use products.

Mondelez India Foods Private Limited expands its portfolio with a product targeting the morning segment.

The Procter & Gamble Company is now outsourcing its U.S. coupon processing, settlement and fraud prevention services.

RFE Investment Partners has acquired the Path to Purchase Institute, a global association serving the needs of omnichannel retailers, brands and solution providers along the path to purchase.

Market research firm BrandSpark International announces the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada, revealing trends regionally and nationally, as well as what determines Canadians' trust in a retailer.

Diageo Brands secured 65 medals at the 16th Annual San Francisco World Spirits Competition.

The meat snack company adds its first Chief Marketing Officer to continue global category leadership.

TheKraft Heinz Company'sCapri Sun brand launches its first organic offering--a kids' product.