Marketing Tactics

Help, I’m being stalked by a pair of business-to-business advertisers!

Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes.

Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands.

Kellogg's U.S.'s Kashi Company has acquired Pure Organic, manufacturers of The Pure Bar line of organic vegan snack bars.