Marketing Tactics

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.

The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets.

After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation.

Hershey's latest acquisition addresses a key consumer trend--snacking.

Nonprofit organization Recycle Across America (RAA) and Participant Medias television network, Pivot, hosted two solution-focused events with U.S. brand leaders and celebrities in April 21.

The companies come together to provide a solution to help brands meet consumer demand for transparency of food information.

Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.