Marketing Tactics

The search for a new CFO is on as Kellogg Company's CFO announces retirement. Also, take a look at the new snack and breakfast foods from Kellogg U.S. Brands arriving in stores this spring.

Apparel and accessories brand GUESS? Inc. is expanding its free standing Jeans and Accessories store concepts into Taiwan.

Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, will expand to the United Kingdom and Ireland.

From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

Pepsi adds 1893 from the Makers of Pepsi-Cola to its lineup.

This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.