GUESS Expands to Taiwan
Apparel and accessories brand GUESS? Inc. announces the expansion of its free standing Jeans and Accessories store concepts into Taiwan. Guess is relaunching the brand in the country with the opening of four new stores across Taipei, Taichung and Kaohsiung. Tiger City in Taichung opened on April 30, followed by Taroko Park Jeans and Accessories stores in Kaohsiung May 6, thus, paving the way for a prominent flagship opening at ATT4Fun set to open in June in Taipei, which will be accompanied by a large scale opening event.
In line with the restyled global denim-concept store launched in 2016, the new Guess stores will welcome customers in an exciting and inspiring atmosphere. The clean, bright white themes, featuring contrasting materials and glamorous details, provides a contemporary feel, while flexible modular panels make for a dynamically changing shopping experience.
The new layout celebrates the GUESS heritage through digital videos and imagery while enhancing the focus on product displays. White shelving along the walls host the brand's clothing, while a curated assortment of handbags and shoes featured throughout the store are displayed in sleek central displays. To further guide the customer experience, the stores feature fully-accessorized 'must-have' looks, with the iconic, world-renowned GUESS logo making every style recognizable.
"Our vast expansion plans in China are underway and it was only a natural progression to expand into Taiwan," says Victor Herrero, Chief Executive Officer of GUESS?, Inc. "We secured key locations in major cities with sizeable stores that will showcase our multiple product categories. The dramatic energy of Taiwan goes hand in hand with the GUESS brand. We are excited to reenter the market and look forward to engaging with the Taiwanese consumer," said Victor Herrero, Chief Executive Officer of GUESS?, Inc.
In line with the restyled global denim-concept store launched in 2016, the new Guess stores will welcome customers in an exciting and inspiring atmosphere. The clean, bright white themes, featuring contrasting materials and glamorous details, provides a contemporary feel, while flexible modular panels make for a dynamically changing shopping experience.
The new layout celebrates the GUESS heritage through digital videos and imagery while enhancing the focus on product displays. White shelving along the walls host the brand's clothing, while a curated assortment of handbags and shoes featured throughout the store are displayed in sleek central displays. To further guide the customer experience, the stores feature fully-accessorized 'must-have' looks, with the iconic, world-renowned GUESS logo making every style recognizable.
"Our vast expansion plans in China are underway and it was only a natural progression to expand into Taiwan," says Victor Herrero, Chief Executive Officer of GUESS?, Inc. "We secured key locations in major cities with sizeable stores that will showcase our multiple product categories. The dramatic energy of Taiwan goes hand in hand with the GUESS brand. We are excited to reenter the market and look forward to engaging with the Taiwanese consumer," said Victor Herrero, Chief Executive Officer of GUESS?, Inc.