Heineken's New Recyclable Keg Seals Freshness In

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Heineken's New Recyclable Keg Seals Freshness In

By CGT Staff - 04/06/2016
Canadians can now experience Heineken draught beer as fresh as the day it left the brewery in Amsterdam with BrewLock,  a dispensing technology developed by Heineken which delivers a carbonated pint to the consumer.

The BrewLock innovation is a double-walled, completely recyclable 20L plastic keg designed to address longstanding challenges associated with traditional kegs - keeping beer fresher for longer. The BrewLock system achieves this by ensuring no addition of air, carbon dioxide or mixed gases ever reaches the liquid to seal freshness in. A small, customized air compressor exerts pressure in the area between the shell and the bladder, pushing beer through draught lines untouched and guaranteeing a perfectly carbonated beer every time.

The BrewLock system provides a breakthrough solution to how beer is distributed and consumed. With a significantly lighter weight than steel barrels and the ability to stack horizontally when not in use, it simplifies the installation process and on-premise storage. The kegs also deliver nearly 100 per cent yield so every last drop of profit is squeezed out of the keg.

BrewLock is available at select accounts nationally. Consumers can use the 'beer finder' on the Heineken Canada website to find a location closest to them. Consumers of legal drinking age will also be able to experience the taste of Heineken BrewLock draught along with first hand education of the technology from Heineken's Global Draught Master, Laurens Raven at a pop-up sampling event in Toronto. The event will take place on Saturday, April 9 and Sunday, April 10 from 12:00pm to 8:00pm daily at the southwest corner of King Street West and Blue Jay's Way.