Marketing Tactics

CGT April 2018: Thinking Small
CGT takes its annual look at "Standout SMBs" making a big impact on the industry and joins with RIS for the "Retail and Consumer Goods Analytics Study."
Standout SMBs 2018: Small is the New Big
These 10 extremely diverse small to medium-sized businesses collectively illustrate a few important facts about the industry: consumer understanding is more critical than ever, brick-and-mortar retail is still vital, and organizational size no longer matters.

Del Monte Optimizes Sales with Amobee

Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products.
April Carlisle Joins Coca-Cola as Shopper Marketing VP

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.
Soche Picard Becomes Arc Worldwide North American CEO

Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO.
Former P&G Exec Joy Mead Joins Blue Chip

Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership.
Champion Debuts First U.S. Retail Store

Strategically planned for Los Angeles, the 99-year-old brand's first U.S. store aims to provide a localized, customizable shopping experience.
Haagen-Dazs Supports Honey Bees Virtually

Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor.
Tom’s of Maine Launches Alcohol-Free Mouthwash

Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.
News America Marketing to Launch Blockchain-Driven Incentive Program

News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.

CGT April 2018: Thinking Small

Standout SMBs 2018: Small is the New Big

Del Monte Optimizes Sales with Amobee

April Carlisle Joins Coca-Cola as Shopper Marketing VP

Soche Picard Becomes Arc Worldwide North American CEO

Former P&G Exec Joy Mead Joins Blue Chip

Champion Debuts First U.S. Retail Store

Haagen-Dazs Supports Honey Bees Virtually

Tom’s of Maine Launches Alcohol-Free Mouthwash

News America Marketing to Launch Blockchain-Driven Incentive Program