Marketing Tactics

Global digital shop Jellyfish is tasked with helping Deckers develop a seamless shopper journey from awareness to conversion and retention.

CVS/pharmacy is making good on its promise to elevate non-toxic and environmentally friendly products across categories.

Albertsons Cos. has inked an agreement with Instacart to expand same-day delivery through the third-party service to 1,800 stores.

The brand is the latest addition to the WX wine portfolio, which also includes such names as Bread & Butter, Jamieson Ranch Vineyards and Chronic Cellars.

The still-growing "yogurt-plus" brand is celebrating its 10th anniversary with a new visual identity, wordmark, packaging design and regional product rollout.

The "Hungerithm" holiday campaign tracks social chatter to determine how much consumers can save at 7-Eleven.

Best Buy is spotlighting its assortment of Dell Alienware PC gaming products with an out-of-this-world vendor shop.