PepsiCo Adds 'Bubly' to the ShelfThe flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio. Collective Bias Debuts PrescriptiveIQCollective Bias, Inc. has unveiled prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. New Under Armour Shoes Give Back Energy, Data The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app. Amazon vs. The Mall Sure, Amazon might ultimately take over the world. But don't shut off the mall lights just yet. It's Complicated! Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez. Trends to Watch in 2018 Readers' Choice 2018: Editors' Picks A short list of additional vendors providing unique value to the consumer goods industry AMD Industries Announces Merger with Samaritan Display Group AMD Industries, Cicero, Illinois, has acquired Forecourt Express through a merger with Samaritan Display Group. Albertsons Gets into the Digital Media Business With help from technology partner Quotient, the grocer is formalizing its data-driven digital partnerships with consumer product manufacturers. Hair Treatment Brand Opts for DTC-Only HairSil will end limited-distribution deals with Walmart, Walgreens and Meijer to focus on e-commerce. First Previous 133 134 135 136 137 Next Last
