2018 Shopper Marketing Effie WinnersThe North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration. Hall of Fame Profile: Matt PierreMatt Pierre – director of e-commerce - North America at General Mills – is one of three 2018 selections for our Hall of Fame. We interviewed him in February at General Mills' headquarters. Cheetos App Makes the Whole World Look Cheesy The artificial intelligence-powered “Cheetos Vision" app turns any photo or video into a brand-inspired creation. Catalina Targets SMBs with New Catalyst Service Proprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools. Del Monte Names Bibie Wu CMO The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives. Profile of Patrick Fitzmaurice New Competition Rewards Analytics Startups The inaugural Genesis Awards will recognize analytics startups that can help retailers survive in an ultra-competitive marketplace. Kidde Floorstands Colgate Shelf Talker Mars Inc. Bins First Previous 135 136 137 138 139 Next Last
