Marketing Tactics

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

Direct-to-consumer startup Kloudes vowed to disrupt the first wave of disruptors that have already driven the traditional mattress marketplace online.

Karen Sales – vice president, digital partnerships and shopper marketing, at Albertsons Companies – is one of three 2018 selections for our Hall of Fame. We interviewed her in January at Albertsons Cos.’ headquarters.

Innovation guru Duncan Wardle will bring his unrivaled energy to the Consumer Goods Sales & Marketing Summit stage June 18-20 in New York to present easy-to-use tools for confronting today's unique business challenges.

The flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio.

Collective Bias, Inc. has unveiled prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process.

The new running shoe line provides a cushioned ride, returns energy and connects to the athletic apparel brand's data-driven MapMyRun app.

Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.