Marketing Tactics

Catalina, St. Petersburg, Florida, has formed a partnership with Chicago-based Label Insight that enables brands with specific product benefits to use precise targeting to reach and convert desired shoppers.

Freeze-dried fruit brand Crispy Green, Fairfield, New Jersey, named New York-based Fastlane Communications as its agency of record.

The Tillamook County Creamery Association, an Oregon-based farmer-owned cooperative, selected The Mars Agency, Detroit, as its agency of record.

Andy’s Frozen Custard, Springfield, Missouri, has selected Franke Group affiliate S2K Graphics, Chatsworth, California, as its exclusive P-O-P partner as the franchise continues to expand into new regions.

Retailers like Southeastern Grocers are using a new premium service from product discovery platform RangeMe to find new items to bring to shoppers.

The iconic underwear brand is offering an automatic replenishment service to keep up with some of its younger competitors.

San Francisco-based RangeMe has announced the launch of RangeMe Verified brands, a premium service that allows retail buyers to more easily identify products and companies that are business-ready, and provides product suppliers increased visibility on RangeMe’s platform.