Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.
CGT chats with Sanjeev Khanna of Tata Consultancy Services about how consumer goods manufacturers are responding to the disruption taking place across the retail landscape.
The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."
