In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs.
Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: IoT connectivity enabler EON Group.