Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.
CGT chats with Sanjeev Khanna of Tata Consultancy Services about how consumer goods manufacturers are responding to the disruption taking place across the retail landscape.
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.
The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."
Former P&G exec Remco Brouwer will explain how HR consulting giant Randstad used a "Digital Factory" to avoid the legacy enterprise issues that were holding back the company’s digital transformation.
