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Strategy

  • Smithfield Foods Seeks to Boost 'Street Smarts'

    The packaged meat maker has deployed the SmartDrive video-based safety program across its entire DSD fleet of nearly 600 branded refrigerated box trucks.
  • Comings & Goings: November 2017

    Hormel Foods hired Stephen Koven as vice president of digital experience to develop digital strategies and lead teams to cohesively build, align and execute digital marketing and sales plans.
  • Women of Excellence 2017

    The Path to Purchase Institute honored 12 women during its Sept. 26 Women of Excellence ceremony – three each in the Innovation, Collaboration, Leadership and Rising Star categories.
  • P2PX Keynote Addresses

    Read recaps of the keynote addresses from Pinterest's Brian Monahan, as well as CVS Health's Brett Gerstenblatt and WSL's Wendy Liebmann.
  • Campbell Soup Appoints Digital Lead as CTO

    Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.
    Francisco Fraga vice president and chief technology and information officer, Campbell Soup
  • Making Your Physical Touchpoints 'Act' Digital

    Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
    Udo Panenka
  • Alibaba Launches Global Tech Research Program

    The China-based global marketplace operator will invest $15 billion in research and development over the next three years.
    Alibaba logo
  • Kellogg Adds RXBar to Snacks Portfolio

    RXBar will continue operating as a standalone business while leveraging Kellogg's scale and resources to drive growth.
    RXBAR sample pack, acquired by Kellogg
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