Strategy

CGT's new membership initiative unites industry trailblazers to better understand the needs of a rapidly changing marketplace

Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.

French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner.

For consumer product companies, science fiction is no longer science fiction. Imagine receiving a delivery of laundry detergent because your washing machine told Amazon you need it.

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Recognizing the people behind the tools that bring insights to the organization.

Culligan, Rosemont, Illinois, named Minneapolis-based Fallon as its agency of record as part of a new investment to continue supporting the water brand.