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Marketing

  • American Italian Pasta Company Voted Best Private Label Pasta

    American Italian Pasta Company (AIPC), the largest dry pasta producer in North America, has been honored as the Pasta "Category Colonel" for the seventh straight year by PL Buyer magazine in recognition of the company's outstanding private label pasta sales efforts.
  • Chiquita Enlists Global Indirect Procurement Outsourcing Services

    Chiquita Brands International Inc. signs a five-year agreement with ICG Commerce for procurement outsourcing services.
  • Colgate Announces Key Management Appointments

    Colgate-Palmolive Company announces the appointment of four key executives to senior leadership positions.
  • PepsiAmericas and PepsiCo Complete Joint Acquisition

    PepsiAmericas Inc. and PepsiCo complete the joint purchase of 80 percent of Sandora LLC, a leading juice company in Ukraine.
  • Hallmark Gains Insight into Product Performance

    Hallmark Cards Inc. expands its use of MicroStrategy business intelligence software for enterprise-wide reporting and analysis.
  • Smart Balance Appoints Sales and Marketing Agency

    Smart Balance, manufacturer of Smart Balance buttery spreads, popcorn, oils, cooking sprays, peanut butter, mayonnaise and cheese products, and Earth Balance butter spreads and shortening, appoints Acosta as its sales and marketing agency in the United States.
  • Just Born Unifies Disparate Data

    Candy manufacturer Just Born Inc. had three main criteria when it evaluated solutions that would help it to deal with its disparate data sources: ease of use for both the field and internal users, minimal IT resources needed to install and maintain, and strong processes in place for support and training.
  • Dole Food Announces Carbon Neural Project

    Dole Food Company Inc.'s operating subsidiary, Standard Fruit de Costa Rica, and Fondo Nacional de Financiamento Forestal (FONAFIFO), the National Forestry Financing Fund and an entity of the Ministry of Environment and Energy of Costa Rica, are working together to establish a carbon neutral product supply chain for bananas and pineapples from its production in Costa Rica to the markets in North America and Europe.
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