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Marketing

  • P&G Brings Dunkin' Donuts Coffee to Consumer Kitchens

    Through a licensing agreement. Procter & Gamble (P&G) will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the Unites States.

  • Nike Names Leads for Regional Apparel Businesses

    Nike Inc. announces that executives have been named to new leadership positions heading the Nike brand's two largest regional apparel businesses, representing approximately 76 percent of Nike's almost $4.6 billion in global apparel revenues.

  • Coca-Cola Brings Olympians Together

    As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

  • General Mills Exec Joins Unilever as CFO

    Unilever appoints James A. Lawrence as chief financial officer in succession to Rudy Markham.

  • Nike Names Chief Administrative Officer

    Nike Inc. announces that Ron McCray is joining the company as vice president and chief administrative officer, reporting to company President and CEO Mark Parker.

  • Wrigley Leverages Two Global Creative Agencies

    The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.

  • Coty Inc. Launches New Chloe Women's Fragrance

    Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date in February 2008.

  • Nokia Opens First Design Studio in India

    Nokia has chosen India as the first location in a series of satellite design studios that it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.
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