Marketing

Starbucks Coffee Company and The Hershey Company are joining forces to transform the premium chocolate segment through the creation of a new Starbucks-branded premium chocolate platformin the United States starting this fall.

Unilever calls on sourcing partner before Accenture deal

Easton-Bell Sports gains common platform to play its way out of the mid-market

In May 2007, The Hershey Company announced that John C. Long is named Vice President, Corporate Social Responsibility. Long will report to Thomas K. Hernquist, senior vice president, global chief growth officer.

McCormick & Company Inc., the world's largest spice company, employs Studiocom, a WPP Company, to provide interactive services for the remainder of 2007 and 2008.

Foster's Group Limited and Miller Brewing Company plan to enter into a ten-year agreement on a license-brewing partnership for Foster's in the United States.

Hershey Kisses Chocolate Candy achieved the highest overall "Brand Equity" score as well as the highest "Overall Relevance" score among the1,120 brands measured by Harris Interactive's EquiTrend, a renowned annual brand equity study.

Jones Soda Co. enters into an agreement with Pharma Foods International Co. LTD. of Kyoto, Japan; Mitsubishi Corporation of Tokyo, Japan; and Mitsubishi International Food Ingredients Inc. of Dublin, Ohio, that grants the company exclusive rights to use PHARMA GABA in beverage applications.