American Italian Pasta Company Voted Best Private Label Pasta

8/30/2007

American Italian Pasta Company (AIPC), the largest dry pasta producer in North America, has been honored as the Pasta "Category Colonel" for the seventh straight year by PL Buyer magazine in recognition of the company's outstanding private label pasta sales efforts. Considered a measure of excellence among private label suppliers and retailers, winners are acknowledged for driving growth in the private label industry through solid retailer-manufacturer partnerships. More than 50 retail chains cast votes for private label suppliers that are committed to quality and the establishment and maintenance of true partnerships with retailers. AIPC was honored for suppling private label pasta to the top U.S. grocers and for helping retailers effectively manage their growing private label categories, including the introduction of better-for-you private label pastas.