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Marketing

  • Puma Sits in Lap of Luxury

    Pinault-Printemps-Redoute (PPR) made a $7.07 billion (5.3 billion euro) bid to add German sportswear company PUMA AG to its line-up of Gucci and Yves Saint Laurent iconic fashion brands.

  • Sunny Delight Extends ERP Outsourcing Deal

    Sunny Delight Beverages Co. (SBCD) will continue to rely on OneNeck IT Services for enterprise-wide IT support, including applications and infrastructure, through 2014.

  • A Clear View

    Car care products company Sonax polishes up performance

  • The Beauty of Data

    SoftSheen-Carson, A Division of L'Oral, drives analytic practices through the company

  • Catching up with Martin Schneider, Vice President & Chief Information Officer at VF Corporation.

    This month, Executive Editor Kara Romanow cacthes up wih Martin Schneider, Vice President & Chief Information Officer atVF Corporation.

  • Bravo! Enables E-Buying

    Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its ecommerce Web site, enabling consumers to purchase its Bravo! and Slammers brands directly from www.bravobrands. com.

  • Harry & David Tends To Marketing Capabilities

    Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

  • Stiefel Labs Tests Data Integration

    Stiefel Laboratories has been a family-owned company since 1847 and began producing and selling soaps containing medicinal active ingredients for the treatment of skin problems.
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