Marketing

Led by CIO Doreen Wright, it empowers Campbell Soup company's transformation

To maximize shareowner value, Cadbury Schweppes is evaluating options for the intended separation of its confectionery and Americas Beverages businesses.

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.

The findings of a recent Credit Suisse survey show that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.

Nick Hahn, director of corporate brands for The Kroger Co., will be inducted into the Private Label Hall of Fame this month for his leadership in the private label industry and for his role in helping to shape Kroger's corporate brands strategy.

The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains

Reuters reporting on the findings of a Credit Suisse survey said that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.

American Greetings Corporation signs a licensing agreement with comedian Ellen DeGeneres to partner on a signature line of humorous greeting cards entitled the ellen collection.