Marketing

Nielsen Launches Integrated Brand-Management Consulting Service
As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity.
Crocs in License Agreement with Marvel
Crocs Inc. enters into a licensing agreement with Marvel Entertainment Inc. to produce Crocs footwear and Jibbitz charms featuring characters ripped from the pages of Marvel's comic books, including Captain America, The Fantastic Four, The Incredible Hulk, Spider-Man and The X-Men.

Mars Incorporated Unifies Corporate Brand Globally

Mars Incorporated plans to unify its regional corporate brands under the single corporate brand name, Mars.
P&G Realigns Business Units

The Board of Directors of The Procter & Gamble Company (P&G) announce some business unit realignments and associated changes to its executive management structure effective July 1, 2007.
General Mills and Curves Partner for Weight Management

General Mills and Curves partner to launch a weight management brand and four new products under the Curves name.
Kenneth Cole Hires Division President

Kenneth Cole hires Marty Nealon as the divisional president of the retail stores and e-commerce business.
DSC Logistics Appoints Vice President, Supply Chain Excellence

DSC Logistics, a supply chain management company with a global network, has named Ken Heller as vice president, supply chain excellence.
Diamond Foods Names VP of Sales for Wal-Mart

Diamond Foods Inc., a branded food company specializing in processing, marketing and distributing culinary and snack products, announces the appointment of Jeff Bladdick as vice president of sales for Wal-Mart/Sam's, effective April 30, 2007.
Kraft Virtually Launches More Than 70 New Products

Earlier this week, Kraft Foods Inc. showcased more than 70 new foods and beverages in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention in Chicago.
Vita Foods and Cadbury Schweppes Spice Up Summer Grilling Season

Vita Food Products Inc. and Cadbury Schweppes Americas Beverages (CSAB) announce a new line of savory soda-flavored sauces and marinades.

Nielsen Launches Integrated Brand-Management Consulting Service

Crocs in License Agreement with Marvel

Mars Incorporated Unifies Corporate Brand Globally

P&G Realigns Business Units

General Mills and Curves Partner for Weight Management

Kenneth Cole Hires Division President

DSC Logistics Appoints Vice President, Supply Chain Excellence

Diamond Foods Names VP of Sales for Wal-Mart

Kraft Virtually Launches More Than 70 New Products

Vita Foods and Cadbury Schweppes Spice Up Summer Grilling Season