Marketing

Harry & David Tends to Marketing Needs
Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.
Playtex Grows Core Category with Hawaiian Tropic Acquisition
Playtex Products Inc. acquired the stock of Tiki Hut Holding Company Inc., the owner of Hawaiian Tropic sun care -- a move that is in line with Playtex's acquisition strategy to acquire products in its core categories that promote growth internationally.

MEGA Brands Names Chief Marketing Officer

MEGA Brands Inc. names Kathleen Campisano as executive vice-president and chief marketing officer.
Dean Foods Appoints Ice Cream Exec

Dean Foods Company appoints Rachel Cullen to the newly-created position of senior vice president and chief operating officer, Ice Cream.
Kraft Foods Expands Healthy Living Initiative

Recent studies show that some Americans have a difficult time understanding nutrition facts labels.
Cutter & Buck Inc. to be Acquired for $156.5 Million

Cutter & Buck Inc., a designer and marketer of upscale golf and sportswear in the United States, signs a definitive agreement to be acquired by New Wave Group AB, a leader in the design and marketing of consumer products for the corporate promotional and consumer retail markets in Europe.
Bravo! Brands Adds E-Commerce to Web site

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its e-commerce Web site, enabling consumers to order its products directly from www.bravobrands.com.
Beech-Nut Launches Infant Nutrition Program

Beech-Nut Nutrition Corporation introduces Good Morning and Good Evening baby foods, a new line of products that offers key ingredients to infants already eating solid baby foods, based on the time of day that they are fed and the associated nutritional needs.
Magic Johnson Tops 'Athlete Business' Endorsement Survey

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.
Kraft Searches for New CMO

Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons.

Harry & David Tends to Marketing Needs

Playtex Grows Core Category with Hawaiian Tropic Acquisition

MEGA Brands Names Chief Marketing Officer

Dean Foods Appoints Ice Cream Exec

Kraft Foods Expands Healthy Living Initiative

Cutter & Buck Inc. to be Acquired for $156.5 Million

Bravo! Brands Adds E-Commerce to Web site

Beech-Nut Launches Infant Nutrition Program

Magic Johnson Tops 'Athlete Business' Endorsement Survey

Kraft Searches for New CMO