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Marketing

  • LeapFrog Appoints Product and Marketing Executive

    LeapFrog Enterprises Inc. appoints Nancy MacIntyre to the position of executive vice president of product, innovation and marketing.
  • Liz Claiborne Names Tim Gunn Chief Creative Officer

    Liz Claiborne Inc. announces that Tim Gunn will join the company as chief creative officer, effective March 5, 2007.
  • Nike Outlines Global Growth Strategies

    To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence.
  • PepsiCo Chief Takes Chairman's Post

    PepsiCo's Board of Directors elects Chief Executive Indra K. Nooyi to succeed Steven S. Reinemund as chairman when he retires in May 2007.
  • Mars to Stop Targeting Kids Under 12

    Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12.
  • Coca-Cola Reorganizes Marketing

    Coca-Cola is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. Mary Minnick, the head of the company's marketing, strategy and innovation division, will leave at the end of next month to pursue opportunities in the U.K. and will not be replaced.
  • Kimberly-Clark Taps TCS for Global IT Infrastructure Services

    Kimberly-Clark Corporation signs yet another services agreement, this time with Tata Consultancy Services (TCS) for information technology infrastructure support to operations in the United States, Europe, South America and the Asia Pacific region.
  • Henkel Launches Global Competition for New Ideas

    Henkel, the maker of brands like Dial, Loctite, Purex, Dep and Duck brand, launched the "Henkel Innovation Trophy" competition, which invites all independent inventors to submit their creative ideas for an opportunity to be reviewed and evaluated by Henkel
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