Marketing

The fast-growing independent energy drink company, Bliss Beverage, announces a major agreement with Wal-Mart that will significantly increase distribution of Socko Energy beverages in the United States.

Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

Playtex Products Inc. acquired the stock of Tiki Hut Holding Company Inc., the owner of Hawaiian Tropic sun care -- a move that is in line with Playtex's acquisition strategy to acquire products in its core categories that promote growth internationally.

Beech-Nut Nutrition Corporation introduces Good Morning and Good Evening baby foods, a new line of products that offers key ingredients to infants already eating solid baby foods, based on the time of day that they are fed and the associated nutritional needs.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons.

Limited Brands promotes Stuart Burgdoerfer to the role of CFO.

Cutter & Buck Inc., a designer and marketer of upscale golf and sportswear in the United States, signs a definitive agreement to be acquired by New Wave Group AB, a leader in the design and marketing of consumer products for the corporate promotional and consumer retail markets in Europe.