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Marketing

  • Jarden Launches Operation Careers For Veterans

    Jarden Corporation, a provider of niche consumer products with brands including First Alert, Coleman and Oster, announced the initiation of "Operation Careers for Veterans."
  • Pepsi Maximizes Marketing ROI

    Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.
  • Looking Ahead

    By the time you read this, academy award nominations have been announced or the announcement is only a few days away.
  • Sara Lee Introduces 100 Percent Whole Wheat Bread

    In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.
  • Special Report - December 2006

    The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.
  • Optimizing Process

    Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me.
  • Power User -- December 2006

    Nestle consumer relationship marketing program earns the company kudos
  • Tackling Trade Spend

    Integrated sales management gives Organic Valley an edge in organics market
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