Coty Signs New Spokesmodel
Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica. The fragrance will debut early next year. This is the first time the actress appears in a fragrance advertising campaign. "We are delighted to collaborate with Nautica and spokesmodel Katherine Heigl to introduce the new women's fragrance," says Bernd Beetz, CEO, Coty Inc. "Katherine is beautiful, graceful and an inspiring actress who best personifies the values of the Nautica brand." Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. //