Marketing

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

Nike Brand President Charlie Denson recently announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments.

CGT Executive Editor Kara Romanow catches up with Paul Gross, CIO, Brown-Forman Corporation, to get his perspective on the consumer goods industry and the unique challenges that wine and spirits manufacturers face.

Procter & Gamble drives new product development with breakthroughs from across strategic functions

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

Web content syndication better educates Kodak customers and increases online traffic

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.