Marketing

Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me.

Nestle consumer relationship marketing program earns the company kudos

Integrated sales management gives Organic Valley an edge in organics market

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

Last month, Nestl FoodServices North America announced the groundbreaking of its new Culinary Innovation Center in Solon, Ohio, which will encompass 67,300 square feet, comprised of a basement, two floors and the provision for a future third floor.

Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies