Marketing

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

Consumer goods companies must develop breakthrough strategies for grow

Responsible business practices; being "green"

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

At a recent shareholders meeting, P&G President and Chief Executive A. G. Lafley said, "We are now focused on delivering a full decade of industry-leading top and bottom line growth.

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

Last month, Nestl FoodServices North America announced the groundbreaking of its new Culinary Innovation Center in Solon, Ohio, which will encompass 67,300 square feet, comprised of a basement, two floors and the provision for a future third floor.