Skip to main content

Marketing

  • Winning Formula

    Coca-Cola Enterprises Defines Framework For Success

  • New Age of Private Label

    Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

  • L'Oreal Buys Body Shop

    L'Oreal, the world's largest cosmetics maker, agrees to pay $1.14 billion for Body Shop International, the U.K. retailer of natural beauty products.

  • The Hunt for ROI

    How to realize return from your trade promotion strategy

  • CGT Inside News - 3/8/2006

    PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

  • Welch's Streamlines Business Processes to Extend Global Reach

    Welch's is streamlining its business processes with the Oracle E-Business Suite in an effort to compete more profitably in the global market.

  • Convenience Store Shoot-Out

    Will Tesco's U.S. debut turn the West Coast into the Wild West?

  • Brand Shedding: When Will It End?

    As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.
X
This ad will auto-close in 10 seconds