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Marketing

  • Innovate to innovate

    Procter & Gamble drives new product development with breakthroughs from across strategic functions

  • Hallmark Harmonizes HR Business Processes

    As part of an ongoing effort to standardize its human resource-related business processes and consolidate all employee information, Hallmark Cards Inc. deployed Oracle Human Resources Management System (HRMS).

  • Ocean Spray and PepsiCo Join Forces

    In its efforts to strengthen its non-carbonated beverage portfolio, PepsiCo forms a strategic alliance with Ocean Spray, one of the country's leading producers of canned and bottled juices and juice drinks.

  • Church & Dwight Adds Orange Glo to Product Mix

    Church & Dwight Co. Inc., which manufactures Arm & Hammer household products, agrees to buy cleaning products maker Orange Glo International for $325 million.

  • A Sizeable Issue

    You don't have an enormous budget because you are not quite a billion dollar company, but you need to spend money to become one.

  • Reckitt Benckiser Streamlines Innovation Process

    In an effort to provide an enterprise-wide platform for new product development, Reckitt Benckiser, a household cleaning products manufacturer, implements Sopheon's Accolade process and portfolio management system.

  • Taking off from SMB

    Tumi packs its bags with IT system for growth and success

  • Masterfoods Returns to Roots

    Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.
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