Marketing

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

Yamaha Motor Europe revs up research to launch new products

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.

Many eye-opening stories emerged in 2004 but the rise of "Bloggers"-- every day people who post Web logs on the Internet for all to see--- is clearly one of the most interesting.

Are Mergers Good or Bad for the Consumer Goods Industry?

In 1869 Dr. Thomas Bramwell Welch inadvertently gave birth to Welch Foods Inc. while discovering the method to make communion wine from unfermented grapes.