Marketing

How to realize return from your trade promotion strategy

How a $14-billion industrial manufacturer found the right price

Coca-Cola Enterprises Defines Framework For Success

Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

L'Oreal, the world's largest cosmetics maker, agrees to pay $1.14 billion for Body Shop International, the U.K. retailer of natural beauty products.

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

Welch's is streamlining its business processes with the Oracle E-Business Suite in an effort to compete more profitably in the global market.

Will Tesco's U.S. debut turn the West Coast into the Wild West?