Marketing

Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.

A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.

Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth

Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.

Like so many other companies that sell to mass merchants and department stores, Heyman Corporation, an apparel manufacturer that produces branded clothes like OshKosh B'Gosh, Disney and Warner Brothers, had its fair share of deduction issues.

Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.

According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.