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Marketing

  • New Age of Private Label

    Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.
  • L'Oreal Buys Body Shop

    L'Oreal, the world's largest cosmetics maker, agrees to pay $1.14 billion for Body Shop International, the U.K. retailer of natural beauty products.
  • The Hunt for ROI

    How to realize return from your trade promotion strategy
  • Educated Selection

    How a $14-billion industrial manufacturer found the right price
  • Winning Formula

    Coca-Cola Enterprises Defines Framework For Success
  • CGT Inside News - 3/8/2006

    PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.
  • Brand Shedding: When Will It End?

    As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.
  • NASCAR Fans Gain a New Perspective

    For years race fans used scanners to listen to communications between a driver and crew during a race.
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