Marketing

How Procter & Gamble saved one of its key brands

Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.

Bruce Springsteen once said that he writes so many songs about cars because he likes to sing about people in transition.

The value of research isn't in aggre-gation of data, it's in analysis.

Addressing the issues of product management

For many, a hot cup of Starbucks coffee is an everyday ritual.

In these trying economic times, CIOs must put on their accounting caps in order to create a meaningful business case that justifies their technology purchases.

How to interpret customer profitability