Marketing

On the eve of January 23, 2006, Del Monte Foods Company celebrated the grand opening of its new Del Monte Center building on Pittsburgh's North Shore.

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.

As Business Intelligence (BI) technology offerings become more robust, companies are lining up to implement these tools to make the right business decisions at the right time.

The Meow Mix Company Tackles Spend with Trade Management Tool

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

What action steps should you be taking to yield a return on promotion investments?

Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation.

Liz Claiborne Inc.standardizes on PTC Retail, Footwear and Apparel Solution for enterprise product lifecycle management.