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Marketing

  • Weathering the Storm

    Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.

  • Playing the Field

    A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.

  • An Uncanny Approach to TPM

    Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.

  • Striving for Synergy

    Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth

  • Editor's Note -- August 2004

    Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.

  • Insights -- July 2004

    According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.

  • Editor's Note -- July 2004

    It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

  • Heightened Awareness

    Like so many other companies that sell to mass merchants and department stores, Heyman Corporation, an apparel manufacturer that produces branded clothes like OshKosh B'Gosh, Disney and Warner Brothers, had its fair share of deduction issues.
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