Marketing

How to interpret customer profitability

Enhancing online customer service

Crushed by two years of steep revenue decline, the consulting arena has transformed.

As the consumer goods landscape changes due to the mergers and acquisitions driven by the industry's leading players, the question of how the combined companies manage and integrate separate I.S. entities into a new whole becomes paramount for long-term success and efficiencies across the enterprise and supply chain.

The art of attracting and retaining customers is a sizeable challenge for the CG industry.

As a Florida native and employee of Hawaiian Tropic for more than 19 years, one would think that Bill Jennings, executive vice president and chief financial officer, knows a thing or two about obtaining a killer tan.

The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership.

Imagine sitting in the hot seat of a game show and plowing through questions on popular songs and history, when the silver-tongued host hits you with this one, "Give me the correct names of the top five global IT services companies."