Heightened Awareness Like so many other companies that sell to mass merchants and department stores, Heyman Corporation, an apparel manufacturer that produces branded clothes like OshKosh B'Gosh, Disney and Warner Brothers, had its fair share of deduction issues. Insights -- May 2004Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. The Pulse -- May 2004 Cheez-It Gets a New Twist Opportunity Knocks How to transform business challenges into valuable prospects About Face Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands Technology in transition Bruce Springsteen once said that he writes so many songs about cars because he likes to sing about people in transition. Who You Gonna Call? Data Busters The value of research isn't in aggre-gation of data, it's in analysis. Hype vs. Reality Addressing the issues of product management First Previous 422 423 424 425 Next Last
