Marketing

Procter & Gamble (P&G) recently announced the launch of Childrens Pepto antacid as an alternative to the thick, pink liquid Pepto-Bismol product for adults.

Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry.

With consumers increasingly elusive to reach, private label competition continuing to erode market share from branded goods and mass-channel retailers demanding higher price discounts, marketers are increasingly put under the microscope to show return and results.

Product development strategies open the door to widespread business opportunities

Understanding the ins and outs of the current Marketing Resource Management landscape

Back by popular demand, this hot industry event takes another bite out of the big apple

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.