Marketing

New effort to drive operational efficiencies across sales, marketing and finance

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

Yamaha Motor Europe revs up research to launch new products

Many eye-opening stories emerged in 2004 but the rise of "Bloggers"-- every day people who post Web logs on the Internet for all to see--- is clearly one of the most interesting.

As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.