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Marketing

  • Metric System

    The art of attracting and retaining customers is a sizeable challenge for the CG industry.
  • Firm Believers

    Crushed by two years of steep revenue decline, the consulting arena has transformed.
  • The Sun Never Sets

    As a Florida native and employee of Hawaiian Tropic for more than 19 years, one would think that Bill Jennings, executive vice president and chief financial officer, knows a thing or two about obtaining a killer tan.
  • Campbell Appoints SVP, General Counsel

    The executive will be responsible for Campbells legal, corporate secretary and government relations activities and will be a member of the Campbell Leadership Team.
  • ConAgra Announces New CEO

    Sean M. Connolly has been announced as ConAgra Foods new CEO, replacing current CEO Gary M. Rodkin, effective April 6. Rodkin had announced his impending retirement, which will take place at the end of ConAgra Foods' fiscal year, May 31, 2015.
  • Convergence Drives Market Growth

    Selecting an enterprise suite is a little like choosing between an exotic sports car and a mid-priced sedan, according to research published by Gartner (www.gartner.com).
  • Mondelez Brand Markets to Millennials

    The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership.
  • A Best of Breed Approach In a Competitive Consulting Game

    Imagine sitting in the hot seat of a game show and plowing through questions on popular songs and history, when the silver-tongued host hits you with this one, "Give me the correct names of the top five global IT services companies."
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