Marketing

Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth

Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.

Like so many other companies that sell to mass merchants and department stores, Heyman Corporation, an apparel manufacturer that produces branded clothes like OshKosh B'Gosh, Disney and Warner Brothers, had its fair share of deduction issues.

Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.

According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.

It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

Cheez-It Gets a New Twist

Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.