Marketing

A data analytics solution helps Yakult understand its consumers and plan promotions better.

According to Kristin Kohler, vice president of Global Product/general manager for FILA, "consolidation throughout the footwear and apparel supply chains has created an environment of more choice for the consumer and more competition among fewer manufacturers.

Jim Beam Brands Worldwide Inc. unveils a new corporate name and visual identity -- Beam Global Spirits & Wine Inc.

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.

As Business Intelligence (BI) technology offerings become more robust, companies are lining up to implement these tools to make the right business decisions at the right time.

The Meow Mix Company Tackles Spend with Trade Management Tool

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

What action steps should you be taking to yield a return on promotion investments?