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Marketing

  • Nike Aligns Leadership to Drive Growth

    Nike Brand President Charlie Denson recently announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments.
  • Reckitt Benckiser Streamlines Innovation Process

    In an effort to provide an enterprise-wide platform for new product development, Reckitt Benckiser, a household cleaning products manufacturer, implements Sopheon's Accolade process and portfolio management system.
  • Taking off from SMB

    Tumi packs its bags with IT system for growth and success
  • Hallmark Harmonizes HR Business Processes

    As part of an ongoing effort to standardize its human resource-related business processes and consolidate all employee information, Hallmark Cards Inc. deployed Oracle Human Resources Management System (HRMS).
  • Ocean Spray and PepsiCo Join Forces

    In its efforts to strengthen its non-carbonated beverage portfolio, PepsiCo forms a strategic alliance with Ocean Spray, one of the country's leading producers of canned and bottled juices and juice drinks.
  • Church & Dwight Adds Orange Glo to Product Mix

    Church & Dwight Co. Inc., which manufactures Arm & Hammer household products, agrees to buy cleaning products maker Orange Glo International for $325 million.
  • A Sizeable Issue

    You don't have an enormous budget because you are not quite a billion dollar company, but you need to spend money to become one.
  • The Art of Acquisition

    Smithfield Foods' IT strategy lends to business growth
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