Longtime Nike Execs to Lead Global Sales and Equipment

Nike appoints longtime executives David Heath as new vice president of global sales and Pat Zeedick as general manager of equipment for the Nike brand. Heath's role reflects the company's long-term strategy to target top-line revenue growth by focusing on creating premium consumer experiences built on product innovation, brand leadership and elevated retail presence. Nike is targeting further geographic expansion and deeper market penetration in all regions. As Nike's VP of Global Sales, Heath - who joined Nike in 1990 -- will lead Nike's go-to-market and sales strategy, forecasting, marketplace mapping and distribution. Heath will report to Nike Global Operations President Gary DeStefano. Pat Zeedick began at Nike in 1984. Her most recent assignment was General Manager of Nike's Equipment and Women's Fitness businesses in Europe, a position she held for the last four years. Under her leadership, the European region became Nike's largest equipment business.