Kraft Searches for New CMO
Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons. "Jeri has had a terrific career at Kraft, defined by her passion for building brands, her creative marketing ideas and her deep understanding of consumers," says Irene Rosenfeld, Kraft chairman and CEO. "We thank Jeri for her many contributions, particularly in leading a number of our North American businesses, and most recently, for helping to set Kraft on a new path toward greater innovation." Kraft is conducting an internal and external search for its next CMO. This position is responsible for breakthrough innovation, consumer services, and providing world-class marketing services to Kraft's businesses.