Marketing

As he prepares for his role as chairman of the Consumer Goods Sales & Marketing Conference in New York next month, industry thought leader Andy Walter reflects on how business leaders must act to drive real digital and analytic transformation within their organizations.

In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

The company will sell its interest in the Peanuts and Strawberry Shortcake brands to DHX Media Ltd. for $345 million.

Supplier diversity is changing the store for the better, and here are five reasons why.

CGT and sister brand RIS News again join forces to examine how consumer goods companies and retailers are using analytics both individually and collaboratively.

The investment marks Dean Foods' entrance into plant-based beverages category.

Jeffrey Harmening will take over from the retiring Ken Powell next month.