Campbell Soup Appoints Digital Lead as CTO

Campbell Soup Co. has appointed Francisco Fraga as vice president and chief technology and information officer.

The role puts Fraga in charge of global information technology and building a world-class IT function that delivers value to the business, the company said. He will report to Bethmara Kessler, senior vice president of integrated global services.

“The pace of change in our digital world is accelerating and creating opportunity,” said Kessler. “Technology is one of the keys to help differentiate Campbell in a rapidly evolving food industry. Francisco is a thought-leader with a proven track record of converting digital complexity into strategy. His relentless focus will drive IT innovation and create new employee, customer and consumer experiences designed to fuel growth.”

Fraga joins Campbell from Procter & Gamble, where he spent 21 years in various leadership roles. Most recently, he led enterprise-wide IT services as IT global chief technology officer. Additionally, he supported P&G’s feminine care category as IT functional leader, as well as the development and execution of an enterprise-wide IT architecture and master plan. He also led the transformation of P&G’s supply chain network in the U.S. by building digital capabilities.

Campbell Soup Co. ranked 64th on CGT's list of the Top 100 Consumer Goods Companies for 2016.