Marketing

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

The Retail Technology Innovation Index identifies innovative companies that are successfully advancing retailer businesses.

Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.

Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.

Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York.

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos