Rite Aid Taps Havas as Agency of RecordRite Aid named New York-based Havas North America as its new agency of record with an emphasis on brand strategy and creative. Top 10 Apparel Manufacturers of 2018Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of shopper-centric technology. Levi Strauss Eyes Innovation with Executive Changes Merging the retail and e-commerce functions is one way the classic jeans brand is seeking to refit the company for growth. Smucker Ships Off Doughboy, Other Brands to Hometown Foods Investor-backed Hometown Foods now owns the Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White baking brands. Kroger Goes Back to College to Foster Innovation The supermarket company will operate an innovation lab within the University of Cincinnati to nurture future talent and tech. Nestle, Coke Make Bolder Moves into Coffee Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa. Event Preview: Sarah Alter on 'When Women Lead' NEW president and CEO Sarah Alter talks about representative leadership and “Kicking Glass,” her scheduled presentation at the “When Women Lead” symposium, Oct. 2 in Minneapolis. Tyson Buys Keystone Foodservice Operation The acquisition expands Tyson's value-added protein capabilities and strengthens its global presence. Frito-Lay Gets Alexa Talking for Back to School The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids. Facebook Taps Lucio as CMO CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant. First Previous 112 113 114 115 116 Next Last
