Marketing

Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.

AI-driven analytics is poised to replace old-fashioned gut instinct —mostly.

Debra Perelman, who'd been leading the cosmetics giant's digital transition as COO, was named its first female chief executive officer.

To face the pressures of the current business environment, consumer goods companies must adapt —and even force — growth opportunities through innovation and a differentiated approach.

Former Ulta Beauty exec Linh Peters has joined Starbucks as vice president, digital program strategy and innovation.

Pabst Brewing Company has entered into a five-year contract with InnerWorkings, Inc. as the provider of its' retail marketing execution.

Shoppers are increasingly aware of retail security breaches and will spend more money with retailers that have robust cyber security capabilities, according to a new report.

Nielsen and Del Monte Foods, Walnut Creek, California, are expanding their multi-year relationship.