CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

12/5/2021
CGT Parent Expanding Award-Winning Marketing Division
CGT parent EnsembleIQ is scaling up its EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.

CGT Staff
12/2/2021
The Zero-Based Approach: Welch's Christine Kwiat on Fueling Product Innovation
Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential. Read on for an insider view on the food company’s product launch and project management strategies from Christine Kwiat, Welch’s VP of innovation.

CGT Staff
12/2/2021
New Book Dives Into TPM ROI
A new book by a consumer goods veteran is tackling today’s modern trade promotion landscape.

CGT Staff
12/2/2021
Shoe Carnival’s Deb Hannah Going Content-First At CGSM 2021
Deb Hannah, VP marketing at Shoe Carnival, will share a consumer marketing case study at the Consumer Goods Sales & Marketing Summit that demonstrates how the company grew a loyal following through its content-first approach, including how it continues to expand.

CGT Staff
11/29/2021
The Changing Face of Modern Retail Execution
Learn about today’s most effective retail execution technologies, the types of data CGs should prioritize right now, and what to know about becoming better trading partners with retailers.

CGT Staff
11/28/2021
Church & Dwight Buying TheraBreath
Church & Dwight will acquire the TheraBreath mouthwash brand in $580 million cash deal.

CGT Staff
11/28/2021
Richemont Migrating IT Infrastructure To Unlock CX Capabilities
Swiss luxury goods company Compagnie Financière Richemont is taking the next step in its global digital transformation journey.

CGT Staff
11/22/2021
PepsiCo Grows Community College Commitments
PepsiCo is expanding its Community College Program to an additional nine U.S. cities, intended to help close the education and achievement gap for historically excluded communities.

CGT Staff
11/21/2021
A Culture of AI: Tyson Foods' Lee Slezak On Scaling New Tech Across the Enterprise
Tyson's VP of IT recently joined a CGT webinar sharing insight into its AI culture, the backbone of its analytics practice, how the company is attracting and nurturing data science talent, and the unsung hero of what makes this all work.

CGT Staff
11/21/2021
Driving Consumer Loyalty & Brand Trust Through Data Analytics Across the Supply Chain
Explore the methods today’s future-forward companies are leveraging to increase food safety and freshness, minimize waste, enhance their brand’s reputation, and grow profits by leveraging data analytics across the supply chain

CGT Staff